Along with specific brand messages about cost value ("Settle" for More Moolah), great teachers ("Settle" for Rockstar Faculty) and job-ready graduates ("Settle" for Competing Job Offers), the playfulness of the animations, the music quality, the careful casting and light-hearted script balance out the campaign's necessarily sarcastic tone. This is intentional, as NOVA's brand personality is "confident, even a bit defiant," but also "clever and good-humored."